THE OREGON TOURISM COMMISSION & LCBO
RELEASE THE 2004-2006 LEWIS & CLARK BICENTENNIAL MARKETING PLAN
March 10, 2004
Allen, Executive Director
Lewis & Clark Bicentennial in Oregon (LCBO)
Portland, Ore. The Oregon Tourism Commission, partnering with the
Lewis & Clark Bicentennial in Oregon (LCBO), Oregon’s statewide
planning organization for the bicentennial commemoration, has released
an updated marketing plan for the bicentennial which extends through
the end of the nation’s commemoration in 2006. The Commission
previously developed an FY01-03 plan of work which defined marketing
goals and laid the groundwork for both national and international bicentennial
Beginning in 2003 with a kick-off event at Monticello and continuing
through 2006, the nation will commemorate the Lewis & Clark Bicentennial.
Numerous private organizations as well as federal agencies, seventeen
states and over 60 Indian tribes are participating in the bicentennial.
In Oregon, LCBO leads the planning, coordination and fundraising efforts
for key events and programs located through the state. The Oregon Tourism
Commission has partnered with LCBO in providing financial support for
ongoing national and international advertising buys, media relations
support, publications and marketing planning.
This 2004-2006 Plan is designed to update readers on the marketing
and promotional accomplishments begun in 1991 as well as provide a
roadmap of future activities and events within Oregon. For marketing
professionals, it provides a framework through which communities and
tribes can market their own commemoration plans, collaborate with others
and identify resources to assist them.
The plan is distributed exclusively through both the Oregon Tourism
Commission and LCBO websites: www.traveloregon.com/otc.cfm and www.lcbo.net.